Mar 092011
Best Buy Featured


While this video is now a couple years old, I think it’s pretty interesting to see how Best Buy had the right idea and continues to go in this direction.  Take a look at it to see a short video form of a case study of the brand and what their CMO, Barry Judge, discusses their marketing capability.

Do you think that Best Buy has continued down this path, and, if so, will this help them stay viable as a brick-and-mortar company?

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