The Recording Academy and CBS announced today (Tuesday, 6/21/2011) that they have made an agreement for the network to broadcast the Grammy Awards for the next ten years, ending in 2021.
In addition to the official live event, the contract also includes “Grammy Nominations Concert Live!! – Countdown To Music’s Biggest Night,” as well as multiple two-hour specials related to the awards show.
Having held the awards show since 1973, CBS is only seeing great things in recent years. The 2011 broadcast had the most viewers since 2000 (26.7 million).
“The long-term structure of this deal will provide even greater continuity with marketing and sales opportunities for both organizations for an event that continues to grow in size and scope – both culturally and commercially.”
– Leslie Moonves, President/CEO CBS Corp.
Do you think this is the right move for the Recording Academy?
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