Jul 112011

Today (07/11/11), Rhapsody announced that it has reached a landmark number: over 800,000 subscribers to its $9.99/month music streaming service. It is not lost on anyone that this announcement comes the same week as Spotify is expected to launch in the U.S.

Just weeks ago, the company was reporting 750,000 subscribers in an interview with paidContent.

In addition, Rhapsody president John Irwin shares the following opinion on the growing music streaming market and models:

“We believe the freemium model is not sustainable at current content cost structures. Companies with tremendous resources have come and gone, but Rhapsody’s focus on building long-term value is what has set us apart and contributed to our longevity.”

Rhapsody vs Spotify? Will Spotify blow the existing service out of the water, or will Rhapsody put up more of a fight? Share your opinions below.

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