Not surprisingly, Turntable.fm has caught on quickly in the online music community. Bands like Manchester Orchestra have been DJing rooms and rewarding listeners with not only the ability to chat with their favorite artists, but with unreleased tracks.
Ra Ra Riot is doing this on a more formal level. Bassist Mathieu Santos has a solo album, Massachusetts 2010, that will be premiering in their Turntable.fm room today. Officially, the album will be released August 2nd, but fans can check it out ahead of time. This is a great way to create buzz for the album, and more artists should be taking advantage of the site. It’s been successful so far for Santos, as his room is packed with avatars.
Have you used Turntable.fm to interact with fans or your favorite artists?
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