When visiting the website for the PIXIES, the first thing I noticed was that it doesn’t look like the stereotypical band website, which was nice. While it is not anything dazzling to the eyes, it is fairly simple, but contains a lot of connectivity and allows fans many opportunities right from the site.
The best part of the site is a creative way the band brings involvement from the fans in a local way. Location-based apps and games are all the rage right now, and the PIXIES are working that community idea into their main page by inviting fans to contribute their own content from concerts.
After attending one of the PIXIES’ shows, all you need to do is head over to their site. There, you can see all of their tour dates and locations, and choose the one you attended. Not only can you see Notes, Photos, Videos and Tweets, but you can add your own–and it’s very simple. No uploading directly to their site is required! when you share your media with your friends, all you need to do is add the hashtag that they have created for that show. Each one is a little lengthy, but for their purpose it is necessary for them.
The unique hashtag is something that artists should be utilizing more! Especially for indie bands, you need to send out one hashtag if you have any hope of trending. Fans tweeting might be creating their own hashtags, and many different ones might not help you. Being creative is always a good idea. Not only will it make it more likely for those not in the know to click on it, but Tweeters are always more likely to post and share when something is #funny and #unique.
Readers: Have any of you used a similar campaign for your band? Do you have a #hashtag that you always use? Share it in the comments below so we can check it out!
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