Aug 112011
Watch The Throne

According to Billboard, Kanye West and Jay-Z’s latest venture, The Throne, is set to break records this week. The new duo has released their album, Watch The Throne, this week exclusively on iTunes (to the chagrin of many independent record stores).

The pair clearly knew what they were doing. ITunes sales for the album have been through the roof. The opening week sales record is currently held by Coldplay’s Viva La Vida, which sold 282,000 the week it dropped in the digital store. In the first day alone, Watch The Throne sold 155,000 digital copies. The exclusivity helps, along with the fact that the album was released without anything leaking beforehand–something that is becoming unheard of in the digital age.

Do you think The Throne’s first release will pass Coldplay for the iTunes record?

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