In case you haven’t been on your Fan Page recently, or if you have someone else maintain it for you, you might not be aware of the change that is taking place. No longer can Fan Pages message their fans. In all reality, this probably doesn’t affect many people, as messaging is not the most effective way to communicate on Facebook. If you do go try to send one soon, though, you will receive these messages:
What should you do instead? Facebook offers these suggestions:
Do you often message your fans? How will you tweak your social media strategy because of this change?
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