Oct 042011

54% more RTs, actually. That’s how much more social media marketing company Roost found tweets that were quotes were retweeted.

“Facebook is inherently visual, so it follows that photos would ignite more activity here, while twitter began, and largely remains text-driven, the home of the pithy soundbite, so it makes sense that quotes create the most engagement on that network.” – Roost CEO, Alex Chang

How can you use this to your advantage? Use quotes from your own music, or from artists similar to you–and reference them as the source in your Tweet. This will bring you up in relevant searches.

Have you done this before? Do quotes get retweeted more often than other formats?

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