Dec 062011

Barneys on Madison Avenue is taking Gaga and her social media involvement to a whole new level. The window display is already getting a lot of attention, but Tweeters have another reason to head over: your tweets could end up in the display!

In a video at the beginning of the presentation, onlookers can see Mother Monster being formed from stars. After the video, viewers are invited to send their wishes to the display via Tweets with the hashtag #gagastars.

I wonder if Barneys is using its collaboration with Gaga as a way to get more in touch with social media.



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