There are always new developments in technology and social media, and it is up to us, the music community, to look at all of the new opportunities and see how they could be used. David Hooper over at Music Marketing [dot] com did just this. He saw the above ad for an innovative Starbucks campaign and applied it to musicians. He suggests that instead of a coffee cup, artists use an image or an album (anything related to their music) and insert band members instead of the playful holiday characters.
After viewing the video with Hooper’s ideas in mind, have you come up with any of your own? Do you think this could be a viable idea? Tell me in the comments below!
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