Dec 152011
What online engagement is most important?

Reverb Nation and Digital Music News teamed up to see what connections they most valued with fans using social media. According to the 2,027 random artists, Facebook Likes are valued almost three times as much as a mailing list subscriber, and far over twice as much as YouTube and Twitter fans.

While I think this definitely gives a good breakdown of what these artists are thinking about in terms of social media, it is also good to keep in mind that different platforms work best for different artists. Though Likes are, on average, three times more important, you might find that you get more engagement through Twitter or your newsletter. Luckily, there are plenty of tools out there to help you figure out what will work best for you! Pay attention to the analytics that are provided. Even the most basic measurements can help you see where you should focus more of your effort.

Do you agree with these averages? How would your point allocation differ? Tell me in the comments below!

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