Dec 282011
 

How do you share your news with fans? If you’re using a press release of any kind, it might be a struggle to figure out how to share this information via Twitter. With so many people using the site, you could be missing a huge amount of your target audience.

Luckily, AllTwitter gives us some dos and do nots for using Twitter for press releases!

  • DO explain at the beginning of the tweet that it is a press release so that your followers are not annoyed when the link leads to the release.
  • DO share the press release other places online – Twitter is not the final stop.
  • DO NOT shorten TOO much. It should be readable.
  • DO NOT send out the press release until you have a viable plan in place to measure how many clicks and opens your link gets. There is no point in testing out a new sharing platform if you can’t even tell if it works!

Read the full article and a lot more tips here.

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