Most musicians using social media are sharing videos of one kind or another. While the videos may be professional or just quick updates for your fans, the infographic below can be helpful.
Using Google Analytics (as everyone should be), you can look into how your fans are accessing your content (i.e. Smart phone, desktop, tablet). This information can help you see where and how many videos you should be posting.
As you can read below, tablet users are much more likely to watch most or all of your videos. If a large percentage of your traffic is from tablets, you know you can gain engagement this way. If your fans are mostly on Twitter, maybe you should focus on communicating in a way that isn’t video-based, as Facebook beats out Twitter for video sharing by quite a bit.
Do you often use videos to communicate with your fans? Feel free to share your links below!
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