Jan 242012

It seems that every day I see more and more ads offering “$100 for 100 followers” or something of that sort. This is really unfortunate, because I would assume that the reason there are so many of them is that people are buying into this myth that more fans and followers actually means something to your career.

I’ve posted previously about how studies have shown that 1,000 is the number to aim for. For artists just starting out, this number looks huge. Let’s scale back a bit and aim for 50. Not 50 random followers, though. 50 real, true fans. That sounds a little easier to manage, right?

AllTwitter gives us a great definition of what a true fan is. These are the fans who will buy your merchandise, travel to see you perform, and share your music with their friends. These are the people you are looking for!

Now, how do you find them? Let’s use Twitter as an example. Twitter Search is a fantastic tool that a surprising number of people don’t use! Save searches in your social media dashboard (I use Hootsuite) for phrases like “your city + music,” “your genre,” and maybe a band that you are similar to. Looking at the fans of other bands is very useful as well. Follow them! You’re not looking to “steal” these fans away from the other musicians (and if you are, you’re doing this wrong). Finally, follow musicians similar to yourself and see what they are doing. Don’t copy everything they do, but pay attention to what is working and what isn’t in their use of social media.

All Twitter accounts started with zero followers. Everyone had to start from the ground. You can do this! Try to get one TRUE follower each day, and see what happens. I would be willing to bet that your follower count increases more than you would expect.

Does anyone have other suggestions as to how to increase your true fan number? Share them in the comments below!

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