Earbits, the next up-and-comer in Internet radio, is utilizing a business model that many in the music industry look down on: pay to play. Historically, this setup has been found in venues that book bands to play and require that they bring a crowd. Now, Earbits is using it, in that musicians can pay to have their music on the streaming radio, though it’s not quite as simple as it sounds.
Even though they pay, the music that is submitted may not be heard by everyone. For example, if a person skips your track enough times, it will be taken out of rotation. For the listener, this is good, because it means bad musicians can’t get a lot of AirPlay just because they’re willing to pay.
According to Music 3.0, streams and payouts are significantly lower than the leading services (such as Pandora). Read more at the original blog.
Powered by Facebook Comments