Chris Rockett from Music Marketing Classroom posted this video on Music Marketing [dot] com last evening. He created the video specifically for the website and goes over the basics of email marketing. Check out the original article and you can see a great list of information included in the video.
Some of the highlights include timing of emails, the number of emails to send, and what content you should be sending. Obviously, this is only a guideline–your fans could be different. As always, you need to pay attention to the information your fans give you; let them tell you what they like!
Video under the jump.
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