According to Mark Mulligan (music industry analyst) and the Active Users numbers published on Facebook, Spotify has over 20 million monthly users.
Spotify, however, is saying that they don’t think this number is accurate, and is sticking with its last report of 10 million active users. The Billboard article we found says that these numbers are fairly old, and could have viably risen to 20 million since the report was published.
Why do you think that Spotify would not want higher numbers of active users being reported?
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