Jun 042012

This morning, Pitchfork announced its latest entertainment venture with Soundplay. The music company teamed with its partners at Kill Screen (a video game art and culture magazine) to bring a new breed of video game.

Each game developed through Soundplay has more than a soundtrack–the games themselves are inspired by musical works. The first two games have launched today, and they are inspired by “Intro” (M83) and “Street Song” (Matthew Dear). The games were created by Jake Elliot and Santa Ragione, respectively. We can expect to see three more games released in July, including one inspired by a song by Cut Copy.

More promotion for Soundplay also includes the Soundplay Arcade at the 2012 Pitchfork Music Festival in Chicago and a two day event in New York City hosted by both Pitchfork and Kill Screen where developers can gather to create their own games inspired by specific music.

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