Aug 082012
 

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Independent artist Ari Herstand knew that Kickstarter was the right platform for his needs, but he wanted to be strategic in his development. In this article, originally from Ari’s Take, and republished on the TuneCore blog, Herstand discusses how he took a full month to develop everything from the Kickstarter video to the rewards, branding absolutely everything his fans saw with the campaign.

Read the full article here!

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