Jul 092012
 

As important as it is to utilize social networking sites such as Facebook and Twitter, it is just as important to measure their ROI (or Return On Investment). Continue reading »


Jun 202012
 

Probably, but if you’re looking for some statistics, take a look at the infographic below. Are teenagers part of your target market? As 95% of teens 12-17 are online, you need to be there, too. Check out the infographic to see if your desired fans are using video enough that you need to be as well.

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Do you already use video to market your music? Is it through music videos, lyric videos, or tour vlogs? Share in the comments below!

Apr 092012
 

Recommend.ly shares with us this infographic with some not-so-great stats regarding posting to Facebook Pages. I would assume that these numbers include Pages that are not “active.”

Are you in the 82% that posts less than 5 times ever month? Where are you focusing your social media efforts? Why is it not on Facebook? Tell us in your comments below!

Feb 062012
 
Eventbrite-2011-Year-in-Review

1. Eventbrite’s partnership with Facebook. A partnership with a media giant puts your fans at ease when sharing their information.
2. Fans can share your event with their friends. Even if they don’t purchase tickets, this is another way to get your band’s name out there.
3. Every share since March 2011 (when the partnership took effect) has equaled an additional $12 of ticket sales on average.
4. Ease of use. Even the less Internet-savvy fans can use the simple interface.
5. If Facebook is one of your main marketing tools, this is where your fans are. The social networking site provides more traffic to Eventbrite than any other source.

The infographic below breaks down sales through Eventbrite. What are your reasons for using Eventbrite? Do you have tips for first-time users?

 

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