Sep 242012
 

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According to AllFacebook’s various sources, Facebook is beginning to ask users to verify the names of friends on the social networking site. It is a well-known fact that fake profiles are not looked highly upon in the community, though FB is stating that these verifications are not being used for enforcement of anti-spam policies.

Facebook does state that they are using the data to better understand how its profiles are being used. While I’m sure this is the case, some commenters on the article linked above are stating that profiles are being suspended in relation to these verification prompts.

True or not, take a look at the name on your Facebook profile, and if it isn’t your legal name (or close to it), decide if it’s worth having your profile suspended. Has anyone run into these issues? Let us know in the comments below!


Sep 132012
 

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Apple made the much-anticipated announcement of the iPhone 5 yesterday, to spectators in person and fans watching the live stream. A big part of the announcement was the clear increase of Facebook integration in the new device and iOS. The companies are deepening their connection with one another.

Though the visible changes will be small, the implications socially are larger. Now users can share what they have purchases through iTunes on their Facebook timeline. The bigger change is that now when browsing iTunes, shoppers can see what products their friends have liked. Social consumers are a big study focus, but it is evident that people are more likely to purchase when they see that their friends like that item.

So, musicians, once this goes live head on over and have your fans “like” your music on iTunes. I’m interested in seeing if Apple comes out with a social chart based on these numbers.

Do you think this will make a difference in anyone’s iTunes sales? Share your thoughts in the comments below!

Sep 042012
 

eMarketer shares the results of a study of companies’ perceived risks on specific social media sites. The top risk sites were Facebook and Twitter, while Pinterest was considered to be the least risky. Do you think this study would have similar results when surveying musicians? We talk about bands as brands consistently, but is it possible the risk factor is lower?

I don’t believe so. Your brand is your brand. While what may CAUSE the risk may be different, the risk of harming brand integrity can still be there. Staying on topic and on voice is important and very easy to get sidetracked from, especially on these social sites.

What do you think? Let me know in the comments section!

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Aug 072012
 
Facebook Featured

AllFacebook tells us that Facebook has confirmed that Page admins are now able to target posts according to the following criteria:

Age
Gender
Interested in
Relationship status
Language
Education
Workplace
Location (country, state, city)

Have you used targeting for your posts? Have you seen any results?

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