eMarketer shares the results of a study of companies’ perceived risks on specific social media sites. The top risk sites were Facebook and Twitter, while Pinterest was considered to be the least risky. Do you think this study would have similar results when surveying musicians? We talk about bands as brands consistently, but is it possible the risk factor is lower?
I don’t believe so. Your brand is your brand. While what may CAUSE the risk may be different, the risk of harming brand integrity can still be there. Staying on topic and on voice is important and very easy to get sidetracked from, especially on these social sites.
What do you think? Let me know in the comments section!
The company Social Searcher has released a new social search tool called Social Buzz. The service offers:
For those of you who are used to using Buffer and Hootsuite simultaneously, you may have a solution! Hootsuite has rolled out Hootlet with Autoschedule for Chrome. Check out the video below.
As important as it is to utilize social networking sites such as Facebook and Twitter, it is just as important to measure their ROI (or Return On Investment).
Based on a Tweet by Twitter’s own Personalization and Recommender Systems Chief, @pankaj, the company is set to announce a big change today about its Search and Discovery system.
Search & discovery in @twitter set to change forever after tmrw. Team – congrats and enjoy the enormity of ur impact few understand today!
— Pankaj Gupta (@pankaj) July 6, 2012
Any thoughts as to what it could be?
Basic ideas, but if you’re just getting started on Twitter to connect with your fans, you should keep the following Twitter Tips in mind!
1. Thank people for following you! There are a lot of users who are much more likely to not unfollow you if there has been interaction. Just a simple “Thanks for following” can go a long way.
2. Pay attention to your mentions. There might be some spam, and you can ignore that, but try to reply to everyone who says something to you. Isn’t that the point of Twitter? To engage with your fans?
I’m serious, and AllTwitter agrees with me. It’s insanely easy to upload a Twitter profile picture, and if you still have an egg, it’s your fault.
Change it! It has been proven time and time again that profiles with the egg are seen as either spam or just not taken seriously.
I can’t tell you how many times someone has followed me and I immediately get a notification that they have also sent me a reply, DM, or worse, both, asking me to follow them back. When this happens, I rarely, if ever, actually follow them, because I assume their tweets will be just as spammy as their annoying message.
AllTwitter agrees, and most other people do, too. They share in this article that most followers of value will not be following you back with this approach. They also include some tips as to how you CAN gain followers.