Tim Shey, Director of YouTube Next Lab, made a few different announcements yesterday during YouTube’s keynote address, one of them being rewards for partners. The video platform will be rolling out a new rewards system for their esteemed partners–those with at least 1 million subscribers. Those partners will have a soon-to-be-coveted framed, gold play button. Those will fewer, though, (at least 100,000 subscribers) will be receiving YouTube gift cards.
Source: Beet.TV
We know Vevo as the music portion of YouTube. In reality, the company has an agreement to use YouTube’s platform, but that is a discussion for a different post.
Vevo recently integrated Facebook more significantly with its social strategy. After releasing the integration in February, the company saw increased numbers starting in March. Billboard.biz offers the following statistics:
a 600% increase in videos viewed or published at Facebook, 500,000 new user registrations via Facebook (a 142% increase), a 12% increase in views at Vevo.com, and increases in videos per viewer and minutes per viewer at Vevo.com of 12% and 16%, respectively.
If you have uploaded your music videos to Vevo, have you noticed an increase in Facebook shares, views, etc. since the Facebook integration? Please let us know in the comments section below!
People still discover the majority of their music through YouTube-are you one of them?
A big question with online content is, where is the best place to publish it? There are seemingly endless platforms to use for your videos, but which will get you the most views from potential and current fans?
AllFacebook has tallied out the top numbers for us, from a ComScore release. What we can take away is that Google, again, tops the list with YouTube and 400 minutes of video per viewer. Second to Google is Yahoo (which many people tend to overlook). While both Google and Yahoo had big jumps since last year (54% and 72%, respectively), Facebook actually dropped 8% and is in third place behind the two media giants.
Where do you watch your videos online?
Google just rolled out a new feature that allows Google+ users to create a YouTube channel through his/her profile.
We’ve seen more and more the prominence of YouTube in the music industry. From stars like Justin Bieber being discovered through the site, to viral sensations like Rebecca Black, it has seemingly unlimited power. Jason Ross of The Bowery Presents discussed how the company is utilizing the video sharing platform to help artists launch their careers.
By creating a custom YouTube channel, TBP hopes to “elongate the concert cycle.” Beginning with Sleigh Bells on February 17th, the promotion company will be live streaming concerts through the channel. With partnerships, these shows will also be syndicated on the Noisey channel (YouTube) and by Pitchfork.
Billboard tells us that YouTube performers can make more money from the comfort of their home than many live shows in big cities. Are we getting to an age where live music could be dying? Will we only be able to see footage of our favorite artists live through a computer screen? Or is this development doing nothing except allowing new fans to discover unseen talent? Tell me what you think in the comments below.
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Reverb Nation and Digital Music News teamed up to see what connections they most valued with fans using social media. According to the 2,027 random artists, Facebook Likes are valued almost three times as much as a mailing list subscriber, and far over twice as much as YouTube and Twitter fans.
While I think this definitely gives a good breakdown of what these artists are thinking about in terms of social media, it is also good to keep in mind that different platforms work best for different artists. Though Likes are, on average, three times more important, you might find that you get more engagement through Twitter or your newsletter. Luckily, there are plenty of tools out there to help you figure out what will work best for you! Pay attention to the analytics that are provided. Even the most basic measurements can help you see where you should focus more of your effort.
Do you agree with these averages? How would your point allocation differ? Tell me in the comments below!
Thanks to a study done by Bit.ly and reported by Mashable, we can see the relative half-lives of various social media sites where video is being shared.
The study shows that Twitter video links are more effective when users want to share them quickly, but, for the long term, YouTube videos last twice as long.
With which platform do you prefer to share your videos?
Mashable shares with us five tips for getting more views on the videos we post online. Be sure to check out the post for all of the suggestions!
Earlier today, I tweeted a contest idea for musicians using Google+: Create Hangouts and use one as a prize. As Hangouts include up to ten people, this could be a free, fairly exclusive prize that wouldn’t take much on your part, but would mean a lot to fans.
Google+ is now offering the chance for Hangouts to utilize YouTube Live streaming. This opens even more options for you to be creative. Watch a live-streamed concert with your fans. Watch a sporting event. Watch anything!
Thanks to the folks over at Mashable for giving us step-by-step instructions of how to manually include the live stream. They believe, like we do, that Google will certainly make it easier in the near future. For now, the steps are fairly easy to follow:
Do you have any other ideas for how to use Hangouts?
