For those of you who are used to using Buffer and Hootsuite simultaneously, you may have a solution! Hootsuite has rolled out Hootlet with Autoschedule for Chrome. Check out the video below.
Jul 292012
Nov 102011
The timing of your (or your band’s) posts to social media platforms can be almost as important as what it is that you’re sharing. Regardless of what content you put out there, if you’re posting before you go to sleep at 3am after a show, you will not be getting the desired results. It is important to remember that timing should factor into when you are using socal media.
The infographic below shows the difference between when people are marketing their messages and when consumers or fans are actively engaging. You want your content to arrive in front of a fan’s face while they are at their computer (or surfing on their phone/tablet). Otherwise, you’re counting on them going far enough back in their newsfeed or tweets to come across your post. Don’t let it be a chance!
There are a large number of articles out there claiming to be THE answer to timing your posts. Any one of them could be correct. What you should do is take a look at your own data, check out when you get the most engagement from YOUR fans, and go from there!
Because social media is a nonstop system, and our lives are often busy, we don’t always have the luxory of being available to post at these key times. There are a few solutions to this problem.
Social Media Dashboards are incredibly helpful for those of us often on the go (or who have day jobs!). One such product is Hootsuite (this is what I use). They offer free and paid accounts, with the main difference being the number of accounts you can link. The types of account that you can view and SCHEDULE for include Twitter, Facebook Profile, Facebook Page, and recently Tumblr.
This scheduling feature gives you the power to take the same amount of time you have been giving to social media, but get far more out of it because you are giving your content to your fans at the times they prefer.
Now time for you to tell me: is this something that you think about when posting? When do you usually post?
Check back soon, because I will be sharing some services that I use to know when to time my posts!
[Image Source: Antonio Viva]
Jul 052011
In only seven months, the social media dashboard Hootsuite has gained an additional million users, allowing it to reach the milestone of 2 million. In a celebratory blog post from the company itself, Hootsuite shares with us some highlights of what they’ve been up to over the last seven months, presumeably ones that helped increase the user number.
•Social Analytics – integrated report modules including Google Analytics and Facebook Insights
•Publisher – a calendar planner view to help manage complex campaigns
•Affiliate Program – helping wise Owls earn money from their evangelism
•Translations – more crowd-sourced languages on mobile and web
•White Papers – a 5-part series about measuring ROI of social
•Mobile-fest – Blackberry & Android added Facebook, Linkedin & Foursquare
•Security – Secure Profiles, Limited Accounts, HTTPS to keep profiles safe
•HootBar – an acquisition of TwitterBar adds a new tool for Firefox
•Facebook Pages – do more in the stream including deleting and commenting
•HootTips – a series of handy tips for rocking the dashboard
•App Directory – started with the addition of ning with more to come
•Chrome App – utilize the power of Google’s browser for native Hooting
•Batch Scheduling – up to 50 messages uploaded in one fell swoop
•Facebook Insights – measure impact and interaction in the biggest network
–Only a few of the many examples given on Hootsuite’s blog
The company goes on to share with us how passionate they are about what they do, and how all of its users’ suggestions and requests are taken seriously and help them give us the best dashboard they can! In addition, they shared a great deal of information regarding users, global reach, usage patters and more in an infographic (found below).
Readers, do you use Hootsuite? Why this dashboard over others?
